Emerging Artists
We take an overall approach when determining areas where our artists can grow.
Artist Identity
Performance Readiness
Performance Readiness
Do they have a clear voice, message, or unique style?
- Are they writing original music?
- Do they know what they want to say as an artist?
- Is there cohesion in their sound, genre, and aesthetic?
Performance Readiness
Performance Readiness
Performance Readiness
Are they comfortable and compelling on stage?
- Have they played live before?
- Do they know how to build a set or engage an audience?
- Are they still learning mic control, stage presence, or timing?
Content & Reach
Performance Readiness
Content & Reach
Do they have any professional content or digital presence?
- Have they recorded or released music?
- Do they have any visual content (photos, video, branding)?
- Is their audience mostly friends/family, or starting to grow?
Mentorship
Creative Development
We help artists move from raw potential to a confident, authentic voice. Many emerging artists are still exploring what makes them unique—creatively and musically. Through mentorship, we guide them in developing their sound, refining their songwriting, and finding emotional clarity in their work.
This includes:
- Writing and refining original songs with guided feedback
- Experimenting with genre, tone, and instrumentation to uncover their identity
- Building the creative confidence to start recording and releasing music
Stage & Performance
The stage can be intimidating without the right foundation. We give artists the tools to build confidence, stay grounded under pressure, and deliver performances that connect. Whether they’ve never played live or only performed in informal settings, we help them learn to own the stage.
This includes:
- Coaching on stage presence, crowd connection, and nonverbal communication
- Developing a cohesive, dynamic setlist
- Real and simulated performances with honest, constructive feedback
Branding & Business
Talent without strategy can only go so far. We introduce artists to the fundamentals of branding, business, and visibility—arming them with tools they’ll use for the rest of their career. The goal isn’t to become “marketable,” it’s to become intentional and prepared.
This includes:
- Defining your artist identity through visuals, voice, and messaging
- Establishing your first online presence (socials, YouTube, etc.)
- Learning about rights, royalties, publishing, and protecting your work